Advertising and Branding

The Advertising and Branding is a structural subdivision of the Center for Public Relations. Its main tasks are:

  • to work out and ensure follow-up of programs to promote the University, solidify its image, support and enhance its brand,
  • to ensure reputation management: develop partnerships between the University and business, government institutions, the expert community of Ukraine and the world,
  • to plan and implement the University’s advertising campaigns, their follow-up, editing and efficiency monitoring,
  • to draw up draft estimates for the University’s advertising and image-making,
  • to design requirements specifications for production of promotional merchandise and printed information materials about the University’s activities,
  • to sign contracts on advertising,
  • to monitor and analyze the public opinion about the University, evaluate its current brand perception,
  • to monitor the global and Ukrainian educational spheres,
  • to promote the University in the academic rankings,
  • to create and maintain the information data pool about the University’s activities, collect and summarize the data on the work of its structural divisions regarding their cooperation with the target groups.

  • Olga A. Huzhva
    Head
    Olga A. Huzhva

    Phone: 705-00-81
    Address: Svobody sq., 6, Kharkov, 61022